Hyuntaik Lim

Hyuntaik Lim is the Senior Director at Samsung Design Europe (SDE), a London based creative design studio specialising in European, story-led industrial design. He leads and develops projects across all categories of Samsung electronics including The Odyssey Gaming brand and Galaxy Z Series of foldable phones. Having started his career in 1996 at Samsung Design HQ in Seoul, Hyuntaik played an important role in establishing a clear design language and identity for Samsung products. After taking a sabbatical to work for Ideo in Palo Alto between 2003 and 2004, Hyuntaik went on to study for a Master’s degree at the Design Academy, Eindhoven, with a focus on humanitarian design and sustainable living. At the same time, with the support of the Korean government, Hyuntaik founded and ran a design studio concentrating on sustainable design projects. Upon his return to Samsung Hyuntaik has continued to find success with his team, gaining more than 35 international awards, including the iF gold award.

 

(March 2022)