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Peter Schreyer

Bad Reichenhall, Germany

Peter Schreyer is one of the most influential and iconic automotive designers of our time. He has held key positions as Head of Design at Audi and VW, and later in his career as President and CDO of Kia and Hyundai. Peter is responsible for many iconic and successful products including the Audi TT, Audi A2 and VW Golf 4. During his time in Korea, he created several design philosophies and identities for Kia, Hyundai and Genesis, including Kia's "Tigernose" design. Peter Schreyer holds an honorary doctorate from the Royal College of Art in London, where he is currently a visiting professor.


(November 2024) 

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