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Sam Livingstone

Car Design Research Ltd.Cambridge, United Kingdom

Sam Livingstone is a car design strategist. As principal of the consultancy Car Design Research, he works with the design leadership of car companies including Toyota, Bentley, Polestar, Hyundai, Pininfarina, Ford, Honda, Stellantis, Nio, Volkswagen Group, McLaren, Kia, MG, and Volvo – and other mobility and consumer tech brands. Sam is also a Visiting Professor in Intelligent Mobility Design at the Royal College of Art in London and external examiner on the Transportation Programme at Umeå Institute of Design in Sweden.


(November 2025)

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