

Serdal Korkut Avci
Istanbul, TürkiyeSerdal Korkut Avcı is a consultant, speaker and visionary design leader specializing in product design and the integration of Generative AI into the design process as a whole. He has over three decades of international experience in creating concepts, industrial design, mechanical engineering and product innovation. Following his role as Executive Design Director at Beko, he embarked on a new chapter as a pioneer in agile, human-centric and Gen-AI-integrated design approaches targeting increased creativity, strengthened brand identity and collaboration across disciplines.
(November 2025)