00:00
Ice cream packaging
The theme of the "00:00" ice cream packaging design is environmental protection. As environmental issues increasingly push to the forefront, the designers wanted to create packaging that would prompt people to think deeply about environmental issues. The three product shapes refer to three environmental catastrophes: melting glaciers, forest fires, and virus epidemics. Text and date on the ice cream sticks provide current information about the state of the environment, reminding users of the importance of protecting the planet.
iF Gold Statement
A beautiful example of design as a force for good. This ice cream packaging communicates issues of climate change, deforestation and the viral pandemic. The product shape, stick, and wrapper all express important facts about the impact of seismic environmental issues, educating the consumer throughout. The minimalist design dramatically visualizes that we are on the edge of our planets limits.
Client / Manufacturer
Design
inDare Design Strategy Limited
Shenzhen, CNinDare Design Strategy Limited
Shenzhen, CNFengming Chen, Junlong Yang, Yanhui Yan, Xiangjing ZhengDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe
Target Groups
Consumer / User, Public Sector Government, Trade / Industry