0039 Italy
Home wear packaging
FashionDirect GmbH
0039 Italy is an ambitious fashion brand in the high-priced segment, which has become well-known for its casual, playful designs. Since 2009, Peter Schmidt Group has developed the entire corporate design including the logo and now implemented it in a compelling high-brand and stylish way with the first packaging of the brand for the newly established category of home wear. One focus was on reusability: the home wear packaging is not only beautiful and upmarket, but conveys the suggestive idea of a drawer which can easily be taken over as an own organization unit in the wardrobe at home.