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poster, dynamic poster, exhibition
Design Innovation Institute Shanghai
We curated the 2024 100 Best Chinese Posters Exhibition and designed the theme poster. The exhibition is one unit in the 2024 World Design City Conference, exhibiting 100 posters with Chinese characters from Chinese designers. It captures trends in Chinese visual communication, explores possibilities in Chinese visual culture, and inspires the development of new creativity for the society. The poster project uses fish and water to metaphor the connection between cultural context, and communication from a unique perspective. Over 30 Chinese and international media reported on the project and generated widespread social impact.
Client / ManufacturerDesign
Design Innovation Institute Shanghai
Shanghai, CNCollege of Design and Innovation, Tongji University
Shanghai, CNDawang SunShanghai Chuxian Culture Communication Co., Ltd.
Shanghai, CNHui PanDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Public Sector / Government, "Graphic Designers, Residents, teachers and students of design majors"