Beverage label and packaging
JUIST, non-heated 100% juice without additives, is a compound word of “Juice” and “Best”. It differentiated itself from previous juices with the combination of deep black and the natural fruit image to give exclusiveness and freshness of the premium juice. It got a motif from the shape of a sliced fruit to make a single triangular PET product whose six triangular PETs are gathered together to form a natural hexagonal multipack. The six wings located around the corner of the multipack not only hold each product firmer but also integrate the triangular PET design seen through the window with the multipack naturally.