100th anniversary magazine 2023
magazine
Häfele, a global manufacturer of furniture fittings, is celebrating its hundredth anniversary in 2023. To mark the occasion, a brochure was developed that was intended to be more than just a classic chronicle: an essence of the company's history based on attitude and values - as a guideline for the future. The leitmotif "Courage and optimism" monothematically describes the company's inner compass, which is still valid today. As a means of motivating and identifying employees. The editorial concept not only looks inwards, but also illuminates the leitmotif from different perspectives. With the Courage to design.
Client / Manufacturer
Design
Häfele SE & Co KG
Nagold, DEBruce B. corporate communication GmbH
Stuttgart, DEDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry