10th Anniversary of A Tea Store
This brand was founded ten years ago, hence the name of this limited tea edition, "Ten." The branding relies on modern graphic design with a sense of balance and simpleness, as well as the traditional Asian aesthetics, such as the Chinese character "十" and the tree. A complex decorative language was replaced by a more contemporary Chinese-English format. The text is easier to read so that consumers can clearly and directly emotionally connect with the brand and immediately step into the imaginary mountain and forest.