10th Anniversary of A Tea Store
Tea
This brand was founded ten years ago, hence the name of this limited tea edition, "Ten." The branding relies on modern graphic design with a sense of balance and simpleness, as well as the traditional Asian aesthetics, such as the Chinese character "十" and the tree. A complex decorative language was replaced by a more contemporary Chinese-English format. The text is easier to read so that consumers can clearly and directly emotionally connect with the brand and immediately step into the imaginary mountain and forest.
Date of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User