12 Minuten

Brochure

In March 2005 we were able to witness the Paris Défilé live and look over the shoulder of Albert Kriemler, the designer for Switzerland’s AKRIS fashion label. The result was a brochure which creates the same tension for the reader as if he or she had actually been there. Due to the brochure’s special binding, it is impossible to view the pictures at first. Only by looking through the small holes (which are a reference to the AKRIS look) can the reader tell there is more in back. The reader then has to tear the perforated pages to actually view the pictures. The cover of the brochure can also be used as a poster.