13-inch MacBook Pro
Computer
The new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. It features Apple’s brightest and most colorful Retina® display yet, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar.
iF Gold Statement
Our first reaction was: it is absolutely gorgeous. Simple and congruent, this is engineering and design in perfect combination. Apple puts a great deal of care into each detail: Every line, every embossment, ever edge has been carefully considered. The design is reduced to a minimum, but there is still music there and passion.
Date of Launch
2016
Development Time
other period: confidential
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User