13th Street Image
Image campaignNBC Universal Global Networks Deutschland GmbH
13th Street, the Channel for thriller, horror and crime was rebranded in spring 2009. A new strap line was created: It all happens on 13th Street. To communicate the new positioning an image campaign with the motto The Art of Frightening was designed. In the spots a team of 13th Street specialists turn normal situations into horror scenarios just by changing some things on the set. And thats the core competence of 13th Street: we know the Art of Frightening. And when youre also interested in being frightened tune in, because it all happens on 13th Street!