13th Street Reload 2011 Image Campaign
TV spots
A new brand positioning for the TV channel 13th Street: anticipation. Thrilling, intelligent and voyeuristic are the tonal values. The image campaign communicated just this: be right in the middle of it and experience the ride on a wave of thrill. The spots were broadcasted, shown in cinemas and on several online platforms.
Client / Manufacturer
Design
Universal Networks International Germany
München, DE