15th Anniversary

Emblem, merchandising

Starbucks Coffee Korea's "15 Years of Coffee Excellence" collection was launched to celebrate Starbucks Coffee Korea’s 15th anniversary. The typography-centric design was inspired by vintage coffee packaging and advertising, and it tells a story of the company by numbers – 600 stores; 144,000,000 cups of Americano; 6,500 partners etc. The numbers become palpable and customers get to feel a sense of participation. The sale had grown 1,253% from the 14th anniversary. More importantly, our customers found this collection a fun way to understand our shared history, and the reaction – sales-wise as well as fervor-wise – was enormous.