181 brand visual design system
Brand visual design system
The first visual design for Sunac 181 adopted a minimalist, elegant theme. The design colors were ash tones coupled with abundant white space and some text. The effect was a simple but textured visual system. But simple does not mean reduced. The visual design struck just the right balance. The redesign for 181 followed this approach from the get-go, conveying the necessary information to the target audience but with an extremely simple visual language. The design system calls to mind words like simple, generous, high-end, textured and technological, right in line with the client's wishes.
Client / ManufacturerDesign
SUNAC WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.
Tianjin, CNWWS (BEIJING) CULTURAL PROPAGATION CO., LTD.
Tianjin, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government