![181 brand visual design system](https://ifdalivestorage.blob.core.windows.net/user-uploads/114351/249259/00000000-0000-0000-0000-000000000000/01_181_central_park_2.jpg)
![181 brand visual design system](https://ifdalivestorage.blob.core.windows.net/user-uploads/114351/249259/00000000-0000-0000-0000-000000000000/02_181_central_park_1.jpg)
![181 brand visual design system](https://ifdalivestorage.blob.core.windows.net/user-uploads/114351/249259/00000000-0000-0000-0000-000000000000/01_181_central_park_2.jpg)
![181 brand visual design system](https://ifdalivestorage.blob.core.windows.net/user-uploads/114351/249259/00000000-0000-0000-0000-000000000000/02_181_central_park_1.jpg)
181 brand visual design system
Brand visual design system
SUNAC WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.The first visual design for Sunac 181 adopted a minimalist, elegant theme. The design colors were ash tones coupled with abundant white space and some text. The effect was a simple but textured visual system. But simple does not mean reduced. The visual design struck just the right balance. The redesign for 181 followed this approach from the get-go, conveying the necessary information to the target audience but with an extremely simple visual language. The design system calls to mind words like simple, generous, high-end, textured and technological, right in line with the client's wishes.
Client / ManufacturerDesign![WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/10785/00000000-0000-0000-0000-000000000000/logo_wdg_logo_image.png)
SUNAC WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.
Tianjin, CN![WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/10785/00000000-0000-0000-0000-000000000000/logo_wdg_logo_image.png)
WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.
Tianjin, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government