1865 Wine Limited Edition Label & Motion Design
Packaging Label
The 1865 Be Loved Edition celebrates a decade as Korea’s No.1 wine brand and expresses gratitude to Korean consumers. As a global brand, 1865 needed to convey local appreciation without compromising its international identity. This project resolves that tension by translating Korean cultural structures into a contemporary, globally legible design language. Inspired by hanok window lattices and the structural elegance of Hangeul, “1865” becomes a repeatable pattern system. Refined obangsaek tones, embossing, and uncoated paper add depth and tactile sophistication.
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry, "Domestic Citizens and Visiting Travelers, Beverage Industry"