1966 Ginseng Cream LTD
Cosmetics packaging
Sulwhasoo presents a special limited edition to celebrate its 50th year of ginseng research: the 1966 Limited Edition Concentrated Ginseng Renewing Cream EX. The limited edition is an homage to the original 1966 ABC Ginseng Cream and it is composed with the brand book wrapped in Bojagi; the traditional wrapping fabric in Korea. The wooden box encasing the white ceramic jar and the white jasper spatula is made by artist Jo Hwa-Shin, a master artisan of joinery who was designated as National Intangible Heritage. 1966 Ginseng Cream LDT represents the heritage of Sulwhasoo and symbolizes harmonious beauty of Korean traditional esthetics.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, North America
Target Groups
"VIP consumer"