20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
20 YEARS  20 PEOPLE  20 STORIES
2022

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20 YEARS 20 PEOPLE 20 STORIES

Exhibition ad campaign

This campaign was designed for the 20th anniversary of a famous bookstore in Shenzhen, China. The bookstore is an inseparable part of the life of the community residents. In order to make the design more interactive and full of emotion, the designers found 20 readers in the bookstore and sketched them on bookstore sales receipts with oil pastels. On the backside, they wrote 20 stories about the drawings. These drawings and stories were then reproduced for use in publications, exhibitions, materials, and events. Following the exhibition, the shopping receipts were made into bookmarks, calendars, etc. All the profits generated were donated to charity.

Client / Manufacturer

LAVIE MATÉRIELLE Bookstore

SHENZHEN, CN
Designer

LiaoDesign

SHENZHEN, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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