20 YEARS 20 PEOPLE 20 STORIES
Exhibition ad campaign
This campaign was designed for the 20th anniversary of a famous bookstore in Shenzhen, China. The bookstore is an inseparable part of the life of the community residents. In order to make the design more interactive and full of emotion, the designers found 20 readers in the bookstore and sketched them on bookstore sales receipts with oil pastels. On the backside, they wrote 20 stories about the drawings. These drawings and stories were then reproduced for use in publications, exhibitions, materials, and events. Following the exhibition, the shopping receipts were made into bookmarks, calendars, etc. All the profits generated were donated to charity.