2015 SHENZHEN FRINGE
Event promotion
The Edinburgh Fringe Festival was born in 1947, and has become one of the biggest art events in the world. Shenzhen Fringe Festival is an arts festival which takes place in the city's streets and squares. The 2015 Shenzhen Fringe Festival was staged along the theme of "Play For Fringe!" The promotional design combines hobo signs with tradition Native American patterns to create a dynamic identity. It expresses the full attraction and tolerance of the festival. For those who "roam" in every corner of the Fringe, the signs direct you to many pleasant surprises.
Client / ManufacturerDesign
Shenzhen Fringe Festival Committee
Shenzhen, CNBAI.S Design Office
Shenzhen, CNDate of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User