2016 Samsung Design Story
Brochure
Under the key concept of "Purism," the brochure features the stories and images of SAMSUNG TVs and other key products launched in 2016. In addition to explaining product design, color is used to group various products, and recommendations are made on how a product would blend into a user’s environment. The USB and the cover envelope are produced in line with the 2016 concept of Purism. The sturdy envelope ensures that the brochure is not damaged while it is being distributed to SAMSUNG corporations worldwide. The enclosed USB contains the original image files, which can be used as a marketing source by local corporations.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User