2016 TV Design Story Kit
Design story
People seek for different values in their living. Thus, we built three stories targeting three clearly different lifestyles. The premium segment contains the lifestyle of people who pursue pride and dignity in their living. Mid-range was designed targeting people who just can't give up the performance nor the style. And for the last, the entry segment was set for people who prefer a lifestyle with more fun and young taste. All these stories were built in visual languages which will perfectly suit the intended user's lifestyle in every possible way.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User