2017 VD DESIGN STORY
Book design
On the theme of "Blending into Home", Samsung has developed an empathetic, emotional product narrative that brings the emphasis back to people-centric experiences. The book depicts products as items that bring a welcoming, intimate touch to any space, instead of mechanical assemblies. It also features interesting details, such as installation guidance, graphic description of a product concept, creation of a TV logo, screen images, and the process of product design.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Other target groups: Internal Marketers