2018 CES Samsung City

Exhibition booth design

For CES 2018, Samsung aimed not only to present the latest products, but also create a space where technology and people come together under the auspices of the Samsung AI and IoT ecosystem, known as Samsung City. A 32m X 7.8m large media façade composed of 4,926 LED modules welcomes visitors to the City under the motto "People, Technology & Placemaking" for tomorrow. Across twelve different areas, visitors could explore how lives make look in the coming years and beyond, and how our concepts of home, business and mobility are changing.

Client / Manufacturer

Samsung Electronics

Suwon, KR

Design

SANGWHA

Seoul, KR

Cheil worldwide

Seoul, KR

Cheil MDLab

Schwalbach, DE