2018 Hyundai Blue Waves
Corporate PR brochure
This brochure tells readers the story of the Hyundai Motor Company brand and how Hyundai creates innovation. Organized into three sections—Tomorrow of Mobility, Enhancement of Mobility, and Encounter with Mobility— the brochure outlines the company's strategies and initiatives for the future. It also demonstrates how the company’s “Modern Premium” motto enhances its brand value. Design elements of the brochure include the Hyundai sand brand color, blue gradient colors, an understated layout, and a series of full-cut images. The cover was made with a high-tech post-processing method that uses transparent holographic foil. Various inserts are printed on specialized paper.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government