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Key visuals
Haiyan County People's Government
The 2019 Haiyan County Cultural Creative Design Competition was aimed at encouraging college students to collect and develop innovative product concepts that reflect the characteristics of Haiyan County. The visual identity conveys a young and colorful image and showcases iconic symbols of Haiyan County, such as buildings and cultural relics, drawn in a uniform, abstract style. The resulting key visuals were combined into high-contrast collages to make a strong visual impact on the target group and were featured on items including outdoor posters, badges, invitations, and tickets.
Client / ManufacturerDesign
Haiyan County People's Government
Haiyan, CNZhejiang Gongshang University
Hangzhou, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Public Sector Government