2020 Haiyan Cultural And Creative Design Competition

Urban signage campaign

This project is a signage and visual identity campaign for a cultural and creative design competition held by the government of Haiyan County in Zhejiang Province. The idea is to use the signage and visual design to educate the public about the city's history and culture, becoming an iconic event to promote cultural exchange among professionals and citizens. The contest solicited both print and digital media. The thousands of submitted entries were reported by many media outlets and helped to enhance the city's public image.