2020 QLED 8K Visual Identity System
Visual identity system
This visual identity system (VIS) has been developed for the QLED 8K/QLED brand, the premium TV product line. It highlights the designs and functions of the brand's flagship models under the visual concept "bold" and "contemporary," completing the unique identity of the QLED product line. The QLED 8K VIS is produced and distributed as a guide that consists of visual assets (logo, colors, typography, photography, graphics, etc.) and various examples of applications used for brand promotion and marketing activities.
Client / Manufacturer
Designer
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry