2021 Seoul Youth School
Youth outreach program
2021 Seoul Youth School is a public project that gives young people in Seoul a way to explore various paths in life. The main slogan for the project is "Find your own way," an attempt to connect and empathize with young people who lose their direction in a fiercely competitive society. The goal is to help them find their identity and encourage them. Based on the slogan, the key visual was made in the form of curving tracks that change directions to represent how young people can take on various challenges. By developing a design that appeals to the target group, the designers aimed to raise participation and awareness of the project.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Seoul, South Korea
Target Groups
Consumer / User, Specific sub-group: 19 to 39 year old youth and young adults, working or living in Seoul or near Seoul