2022 Neo QLED Visual Branding
Visual Branding
This Visual Branding is created for Neo QLED, a premium TV lineup derived from the design concept "Infinity". Neo QLED visual branding proposes young and bold design statements, differentiating itself from other premium electronics brands. The approach accentuating the new design and functionalities is an integral element of Neo QLED’s unique identity. Neo QLED Visual Branding is produced as a design guide that offers actual applications of visual assets created for brand promotion and marketing activities such as the logo, color palettes, typography, photography, and graphics.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRTaiksoo Kwon, Yoonhyung Lee, Hyezin Park, Junhyeok Jang, Johnny ShinDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry