2022 SMART HUB
Smart TV
Samsung ElectronicsDuring the COVID-19 pandemic, more people stayed in, increasing the importance of the home and home activities. As a result, the role of the TV had to change to accommodate today’s diverse user behavior. Smart Hub UX expands the role of the TV through a simple, convenient and immersive user experience. The Smart Hub home screen is displayed on the main screen after the TV is turned on, displaying useful content immediately. This enables users to access, explore and enjoy content through the Smart Hub quickly and easily.
Date of Launch
2022
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User