2022 Taipei New Horizon Center | AD SUPER (S)MART

Culture Exhibition

TNH Center was launched in 2015 as a long-term project, seeking to evoke culture awakening through different common objects of daily life, prompting the reflection to find one’s cultural identification and to establish our pride and confidence in our culture. In 2022, TNHCC explores the intersection of "ads" and "culture" in Taiwan under the annual theme of Advertisement, through the exhibition space imbued with supermarket consumer imagery. It examines how ads portray daily life, express the aspirations of new generations, advocate for equality and justice, and convey unique "values and perspectives."