2023 Re:Style Exhibition
Exhibition Branding
Re:Style's mission is to protect the planet for future generations. The automotive and fashion industries both grapple with environmental issues. This unique collaboration aims to globally promote upcycling through Hyundai's perspective. Re:Style's commitment begins with our everyday choices by thinking about the product origins, reflecting on the impact our consumption has on the environment and the planet. From airbags and seatbelts to recycled plastic bottles, sugarcane, grain, and oil, everything that would otherwise be thrown away is reborn as the designers’ new threads, accessories, pockets, and objects for a source of inspiration.
Client / ManufacturerDesign
Hyundai Motor Group (Hyundai Motor Company)
Seoul, KRHyundai Motor Company
Seoul, KRBrand Marketing DivisionDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users