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2024 Coca-Cola LNY Dragon Can Design
2024 Coca-Cola LNY Dragon Can Design
2024 Coca-Cola LNY Dragon Can Design
2024 Coca-Cola LNY Dragon Can Design
2024 Coca-Cola LNY Dragon Can Design
2024 Coca-Cola LNY Dragon Can Design
2024 Coca-Cola LNY Dragon Can Design
2024 Coca-Cola LNY Dragon Can Design
2025

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2024 Coca-Cola LNY Dragon Can Design

Soft drinks packaging

The Coca-Cola Company

Coca-Cola celebrates the Year of the Dragon with the can design, part of its "Magic Happens When We Bond" campaign. The mythical Dragon symbolizes connection. This innovative can connects to form an infinite dragon, designed with artist Chen Fenwan. It blends tradition and modernity, inspired by dragon kites. Round patterns on the can represent blessings: peace, happiness, bright future, prosperity, harmony. These integrate with the Coca-Cola sleek can , using paper-cutting techniques. The can captures New Year joy, reflecting Coca-Cola's mission of togetherness, resonating with younger generations who value cultural innovation and tradition.

Client / Manufacturer

The Coca-Cola Company

Shanghai, CN
Design
Ogilvy Shanghai

Ogilvy Shanghai

Shanghai, CN
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

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