20th Anniversary Shenzhen MIXC

Brand Design

MIXC, Shenzhen's first luxury shopping center, has evolved over 20 years into a major hub for trendy luxury brands. The 20th-anniversary logo embodies the brand's adaptable essence, symbolizing renewal and growth with its modular design. This flexible logo engages young consumers across various media, enhancing emotional and experiential connections. By integrating core elements of the parent brand, it aligns closely with MIXC's concept of being all-encompassing and adaptable, creating a richer and more diverse space. The design's strong flexibility allows for infinite extensions in new media and dynamic interactions.

Client / Manufacturer

China Resources Mixc

Shenzhen, CN

Design

Dongdao Creative Branding Group

Beijing, CN