24-inch iMac
Desktop computer
The new 24-inch iMac features a stunningly thin design, the breakthrough M1 chip, a brilliant 4.5K Retina display, Touch ID, and the best camera and speakers ever assembled in a Mac. The iMac offers powerful performance in a design that’s just 11.5mm thin, creating a side profile that practically disappears from view. This compact design reduces the volume by 50%, allowing it to fit gracefully into even tighter spaces. It comes in an array of vibrant colors – green, yellow, orange, pink, purple, blue, and silver – to match every user’s style.
iF Gold Statement
With the new 24-inch iMac, Apple has again proven it can develop a seamlessly integrated product with a laser-sharp focus on simplicity and reduction. The engineering and build are best-in-class and the material use is authentic, celebrating new details and projecting a subtle branding. The beautiful stand variations breathe new life into an established product category.
Date of Launch
2021
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User