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New Product Pop-up Exhibition
MUSINSAThe Season Preview showcases collections for the season after next both online and offline, with opportunities for voting and feedback. For the Season Preview SS25, MUSINSA invited international buyers for the first time, opening up opportunities for B2B sales. This exposure provided local designer brands with valuable connections with overseas buyers, paving the way for entry into global markets. With the theme "Redefining City," the SS25 Season Preview showcased resort-inspired looks, uniting various styles and materials under the "NEW CITY" concept.
Client / Manufacturer
Design

MUSINSA
Seoul, KR
MUSINSA
Seoul, KRHyuna Kang, Jonghwa Jung, Manjin An, Eunae Jo, Park yuju, Son yuzineDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users