25th Anniversary Independence Day of Palau
Event identity design
To celebrate the 25th anniversary of Independence Day, Palau's government hoped to build a unique visual identity. Before the design process began, a full understanding of its culture and historical backgrounds was necessary. We consulted local experienced Taiwanese businessmen and studied the meanings of ethnic totems. In the Republic of Palau, Delerrok represents good luck, pride, and prosperity and Chedechuul is the god of construction that repels evil spirits. We combined Delerrok and Chedechuul with tribal totems and marine culture, and created an identity of cultural meanings and modernity for the special event.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Australia / Oceania
Target Groups
Consumer / User