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29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
29Apostrophe
2026

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29Apostrophe

fragrance

MUSINSA

Born from the philosophy of 29CM, a lifestyle curator with over 13 years of experience, 29Apostrophe is a fragrance brand that transforms emotions and moments into scent. Carrying forward the mission of “helping customers make better choices,” each fragrance is crafted with natural ingredients and precise blending to capture the depth of everyday life. Every scent holds a fragment of memory, feeling, and atmosphere, creating a personal story that unfolds through fragrance. 29Apostrophe connects people, spaces, and time with scents that gently write your story in the air.

Client / Manufacturer
MUSINSA

MUSINSA

Seoul, KR
Design
MUSINSA

MUSINSA

Seoul, KRManho Cho, Hyuna Kang, Jihye Ahn, Kyuwon Suh, Eunae Jo, Jonghwa Jung, Hyowon Jang,

arr office

Seoul, KRKyo Namkoong, Hyunjin Oh, Yoonjeong Lee
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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