2R4T (Instant tea)

Tea packaging

2R4T instant tea decided to abandon the elaborate formality typical in the packaging of gongfu tea and instead offers a design that promotes a light and simple tea drinking experience. This design uses the Memphis illustration style to connect to the tradition of drinking tea but with a modern sensibility. The images present a time-traveling dialogue between Li Bai and Tang Priest, two traditional Chinese characters.

Client / Manufacturer

Beijing Shangyuan Chuangzhi Culture Development Co., Ltd.

Beijing, CN

Design

EBENZ Branding Solution Co., Ltd.

Guangzhou, CN