2R4T (Tea capsule)

Tea packaging

2R4T Capsule Tea decided to abandon referencing the elaborate rituals of gongfu tea in its packaging design. Instead, the brand wanted to communicate an easy, simple tea-drinking experience that opens up more space and time for the user to quietly enjoy a cup of good tea. These tea capsules are suitable for most capsule coffee machines on the market. The packaging relies on the Memphis graphic design style with images cut into small pictures distributed across equally sized spaces. When lined up side by side or in a group, these brightly colored, graphic boxes create a neverending series of new images.

Client / Manufacturer

Beijing Shangyuan Chuangzhi Culture Development Co., Ltd.

Beijing, CN

Design

EBENZ Branding Solution Co., Ltd.

Guangzhou, CN