3788

Outdoor advertising

This campaign makes use of stunning naked eye 3D technology to present creative content that attracts both citizens and visitors to downtown Chongquing to view this giant 3788-square-meter LED screen. The marketing objective was to strengthen the image of this landmark building, now famous for its screen, improve the value of the content, improve advertising communication, and reach a wider target audience. The campaign effectively integrates media, the platform, and other resources in this innovative marketing effort. The result is a project that continuously provides value for customer brands by improving customer recognition.