3Door MaX Flex Refrigerator
Home Appliance
It is designed to redefine the product category by addressing consumer centric solutions. A smart distinctive space (Max Flex) that can on demand become a fridge or freezer giving consumer real flexibility without compromises. Competitive advantage - India’s First Flexible Refrigerator. Unique Selling Proposition (USP): A distinctive compartment that allows consumers to expand their Fridge or Freezer space depending on their needs, the flexibility to shift as per their needs.
Client / Manufacturer
Design
Robert Bosch Hausgeräte GmbH
München, DERobert Bosch Hausgeräte GmbH
München, DEMarco Reitwiessner, Kunal Shah, Andreas SchuesslerDate of Launch
2022
Development Time
more than 24 Month
Target Regions
Asia
Target Groups
Consumers / Users