3M Alpine Region

Showroom

Place products at the forefront – not behind glass. Forming the focal point of the "3M World of Innovation" is the fusion of media and haptic product experiences. A 14 m long continuous projection composes the interactive background for freely placed, real products. Without casting shadows, visitors are able to touch products and call up relevant information by using projected interfaces. A variety of other interaction options and a very present 3M logo create a recognizable, autonomous general brand image.

Client / Manufacturer

RV realtime visions GmbH

Koblenz, DE

i.xpo GmbH & Co. KG

Kaarst, DE

dreiform GmbH

Köln, DE

Design

dreiform GmbH

Köln, DE