3M Earworm Billboards
Poster
Nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. Where possible, the actual tape rolls used were finally stuck to the billboard as a “live” pack shot.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User