3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
2018

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3M Earworm Billboards

Poster

3M

Nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. Where possible, the actual tape rolls used were finally stuck to the billboard as a “live” pack shot.

Client / Manufacturer
3M

3M

Hong Kong, HK
Designer
Cheil Germany

Cheil Germany

Schwalbach, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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