3sat Redesign 2019
Branding
The 3sat culture and science television broadcaster is a joint program of the four public broadcasters of Germany, Austria and Switzerland. The new look should be visualized by an intelligent and distinctive production of the brand core of 3sat – experiencing the world in an inspired and informed way. The 3sat logo is the center of the new broadcaster’s design: The 3 is made up of three parts that playfully break up into the on-air elements and then reassemble into a unit over and over again. The specifically developed ‟3satHurme” font adapted to the logo now replaces the ‟Gill sans” used since the start of broadcasting.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe, Specific country/region: Germany, Austria, Switzerland
Target Groups
Consumer / User