3sat Redesign 2019
3sat Redesign 2019
3sat Redesign 2019
3sat Redesign 2019
2020

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3sat Redesign 2019

Branding

ZDF - Zweites Deutsches Fernsehen

The 3sat culture and science television broadcaster is a joint program of the four public broadcasters of Germany, Austria and Switzerland. The new look should be visualized by an intelligent and distinctive production of the brand core of 3sat – experiencing the world in an inspired and informed way. The 3sat logo is the center of the new broadcaster’s design: The 3 is made up of three parts that playfully break up into the on-air elements and then reassemble into a unit over and over again. The specifically developed ‟3satHurme” font adapted to the logo now replaces the ‟Gill sans” used since the start of broadcasting.

Client / Manufacturer
ZDF - Zweites Deutsches Fernsehen

ZDF - Zweites Deutsches Fernsehen

Mainz, DE
Designer

BDA Creative GmbH

München, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe, Specific country/region: Germany, Austria , Switzerland
Target Groups
Consumer / User

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