4010 Die Marke in Bewegung
Corporate identity
4010 is the new Deutsche Telekom concept store in Central Berlin. The name comes from the RAL color code for Telekoms magenta brand color. The idea: A shop identity that never looks the same for an audience that never acts the same. The solution: An ongoing typographic interpretation of the numbers 4010, permanent change is the only constant. International artists and designers were commissioned to contribute their interpretation to a constantly growing media loop. The result is sharpening up Telekoms brand image from within the target group itself: Lifes for Sharing.
