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50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
2012

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50 Jahre Mobilität

A visual presentation for an anniversary

Volkswagen Zentrum Freiburg

To mark the anniversary of Autohaus Gehlert in Freiburg (one of the largest VW dealerships in Germany), identis designed a visual presentation. The message was the re-evaluation of a local company – turning it into an institution for mobility. The visual language presents the history of 50 years of mobility in a new, fresh and groundbreaking way. The past is brought into the present; change is represented through an esthetic that has nothing to do with creating a “retro look”. 50 years are interpreted as continuous modernity and vitality. In this way, identification and sympathy are created.

Client / Manufacturer
Volkswagen Zentrum Freiburg

Volkswagen Zentrum Freiburg

Freiburg, DE
Design
identis GmbH design-gruppe joseph pölzelbauer

identis GmbH design-gruppe joseph pölzelbauer

Freiburg, DE

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