5,0 Original

Branding and packaging

“Bier und gut!” (“Simply beer!”) – 5,0 Original is a new brand in the low price segment that concentrates on the essentials. That simple two-colour label and that unassuming crown cork are the very embodiment of a new self-image. It’s a beer brand that gets by without all those frills; there’s no pricey, shiny gold paper, no expensive TV commercials and a used beer crate. 5,0 Original comes as a pilsner, a wheat beer, export and lemon.

Client / Manufacturer

Carlsberg Deutschland Gruppe

Hamburg, DE

Design

feldmann+schultchen design studios gmbh

Hamburg, DE