50 years of vehicle manufactoring at BMW Group
Appearance and campaign for the 50th anniversary
Vehicles have been built at the BMW Group plant in Dingolfing for 50 years. A campaign celebrates this anniversary. It is intended to emphasize the importance of the plant for the region in the past and future. The core idea is to look from history to the future: 5 decades - 5 perspectives: product, production, plant and region, people, responsibility. The campaign content is prepared from these perspectives under a uniform appearance. The campaign logo, derived from a Möbius loop, points to the future and conveys the core values. A claim reinforces the core message: DARE FOR 50 YEARS OF THE FUTURE.
Client / Manufacturer
Design
BMW Group Werk Dingolfing
Dingolfing, DEAtelier und Friends GmbH
Grafenau, DEDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users, Public Sector / Government