50 years of vehicle manufactoring at BMW Group

Appearance and campaign for the 50th anniversary

Vehicles have been built at the BMW Group plant in Dingolfing for 50 years. A campaign celebrates this anniversary. It is intended to emphasize the importance of the plant for the region in the past and future. The core idea is to look from history to the future: 5 decades - 5 perspectives: product, production, plant and region, people, responsibility. The campaign content is prepared from these perspectives under a uniform appearance. The campaign logo, derived from a Möbius loop, points to the future and conveys the core values. A claim reinforces the core message: DARE FOR 50 YEARS OF THE FUTURE.

Client / Manufacturer

BMW Group Werk Dingolfing

Dingolfing, DE

Design

Atelier und Friends GmbH

Grafenau, DE